J Beverly Hills Men Thickening Shampoo is formulated with Alfalfa, Aloe and a proprietary blend of proteins and vitamins to add thickness and moisture without weighing hair down. This daily shampoo utilizes vitamin B5 to strengthen and stimulate the hair follicle to promote new growth making the hair visibly thicker and fuller. Adds thickness, stimulates scalp, and moisturizes. Directions: Massage a small amount of shampoo into wet hair and scalp reaching a rich lather. Rinse well.