Joico is the first hair care product to exclusively utilize hydrolyzed human hair keratin protein in the manufacturing of their salon products. Joico's Triamine Complex Formula in combination with Catonic Triamine Complex penetrates deep into areas of cuticle damage to repair hair damage. The final result is strength, condition and shine. Joico is The Art of Healthy Hair Technology, artistry, commitment, integrity. Inspired by art, fashion and modern technology, Joico breaks the boundaries of science to create the art of healthy hair. From the very beginning, Joico's focus has been pure and unwavering: to help preserve, improve and enhance the integrity of hair. Joico products consistently deliver superior product performance, resulting in healthy, shiny, beautiful hair.