Keune Crystal Ice Shampoo contains natural ingredients, such as essential oils. There are no artificial color or fragrances. The essential oils that are used are peppermint extracts and menthol, which give a nice tingling and cooling effect on the scalp, making the products popular in warm areas. The peppermint extracts and menthol also stimulate the blood circulation of the scalp to keep it healthy. For optimum results, lightly massage the product through the hair and on the scalp, leave for a couple of minutes and then rinse. Please Note: Due to Manufacturer Label Changes Picture May not be exact.