Created by the internationally recognized hair care scientist, Dr. Lee Hunter, ProDesign innovates hair care and styling products keeping stylists and their clients on top of the hair fashion world. The Purpose of ProDesign is "to increase the economic well being and quality of life of all people." The original GRUND HAIR CARE PRODUCTS. Just a different name! For 43 years, Dr. Hunter has pioneered new technology in covalently bonding protein and moisture for permanently reconstructing hair, non-flurocarbon aerosol hairsprays, liquid hair technology, decolorizing and coloring hair while avoiding damage and creating color longevity and permanent rearrangement of disulfide bonds to texturize, curl, and straighten hair while avoiding damage.