SULFATE FREE FORMULA - The DESIGNLINE Color Shampoo is free of harmful sulfates that dry out your hair. This shampoo's natural formula will gently moisturize and cleanse your hair. MINIMIZES DULL AND BRASSY TONES - This Color Care Shampoo minimizes dull and brassy tones. This shampoo can be paired with DESIGNLINE Color Care Conditioner for maximum shine and smoothness. COLOR PROTECTION - This Sulfate Free Shampoo will protect the integrity of hair color as it helps to add softness and vibrant shine often lost with color processing. FOR COLOR TREATED OR NORMAL HAIR - This Regis shampoo is for color treated or normal hair. Its color protection formula allows you to retain color for weeks. DESIGNED BY STYLISTS - Regis DESIGNLINE products are developed by stylists, used by stylists, and recommended by stylists. DESIGNLINE products are made with high-quality ingredients that your hair needs.