We build our dryer around core 3 fundamentals: POWER, COMFORT, & DURABILITY.Rated at 2100 W, The Fire model is for maximum airflow or heat. Equipped with the highest performance AC and DC motors available on the market. Negative ion generator pumps billions of negative ions into the hair which reduce the size of water particles making the hair dry faster and also eliminate frizz by neutralizing static, resulting in softer silkier hair. Three heat resistant concentrator nozzles that rotate 360 degrees made out of unbreakable nylon. COMFORTABLE Of course we trimmed the weight of our dryers down to the last gram in order to make them as lightweight as possible, but that's only the beginning. Our patented world's first non-intrusive switch placement on the bottom of the handle provides you easy access to already familiar controls without any interruptions or possibility of accidental usage. Additionally, you will feel less fatigue and stress thanks to perfect balance and weight distribution combined with a handle that perfectly conforms to your grip. Our patented cool air flow gap surrounding the heating element inside the dryer ensures that no heat is transferred to the outside body; maintaining it cool to the touch all over, all the time. Lastly, our patented No Noise® sound reducing attachment on the back of the dryer makes our dryers the quieter than you'd ever expect. DURABLE Understanding that the power of a hair dryer is determined by air flow and not heat, our dryers are designed to maximize air flow while providing the right amount of heat to get the job done without damaging the hair. Additionally, our negative ion generators assist in drying the hair by reducing the size of water molecules by sealing the hair follicles; reducing frizz and promoting a silkier texture.